On the Baseline Tennis News
May 2, 2011
Style sophisticates take note: If you want to make a fashion statement on or off the court, look no further than Fetch Sport. Founded in 2006, this LA-based, wholesale sportswear company does tennis-themed fashion that fits into any women’s lifestyle. They also do what most other tennis fashion outlets don’t: Take chances with fashion. Fetch produces original lines that make a sexy/sporty statement, while maintaining comfort and practicality.
Chris Louis, Designer and Owner of Fetch Sport, has made it his mission to produce a trendy and classic line of women’s sporting apparel that appeals to just about every woman out there who wants to add a bit more femininity to their wardrobe. “I love that a woman can look beautiful on the tennis court and still maintain that tough edge of function in Fetch,” says Chris.
Coming from the modeling industry, with extensive knowledge of high-end fashion, Chris understands that not every woman is 5’10″ and 120 lbs. “I have learned to scale my designs and think about every body type out there.”
Chris also understands the importance of branding. He has taken a leap into the world of tennis sponsorships, signing American up-and-comers Alexandra Mueller and Riza Zalameda for the 2011 year. Fetch is very excited to have them wearing their clothing. But Chris says he isn’t influenced by the current fashions on the WTA Tour. He opts for more “fresh” designs that are “as much off the cuff as possible.”
As far as the products go, Fetch Sport features an array of t-shirts, dresses, track suits, and hoodies in a variety of colors. Some of the t-shirts have the words “C’mon”, “Allez”, or “Vamos” on the front, to get you revved up for your next tennis match, or simply enjoy wearing when you are out and about.
If you’re headed to the French Open this year, Fetch Sport’s light-blue French Grand Slam hoody is a must-have. It’s 92% cotton, 8% spandex, and features “kangaroo” pockets. An image of the French flag is placed on the front and sleeve, and also displays an image of the Eiffel Tower on the back. Fetch also designs other Grand-Slam themed hoodies for Wimbledon, the U.S. Open, and the Australian Open.
Fetch Sport sells its products online, in retail shops, and for the past two years, has been invited to sell its clothing on site at the Sony Ericsson Open. Fetch also sells its products internationally, but is looking to expand its global reach. “I love what I do and I love the direction of where Fetch is going,” says Chris. “I hope that Fetch will become a mainstay in this ever-changing industry of fashion.”
For more information on the Fetch Sport collection, visit www.fetchsport.com.