Venus Williams Partners With Jamba Juice

On the Baseline Tennis News
April 29, 2011

Former No. 1 player and entrepreneur Venus Williams has set the wheels in motion for a new franchise partnership with Jamba Juice Company. She has signed a non-binding letter of intent to open five Jamba Juice stores in the Washington D.C./Maryland area over the next two years.

“I have been a long-time fan of Jamba Juice and its mission to help inspire and simplify healthy living,” said Venus Williams. “Jamba offers a fantastic line-up of tasty, better-for-you products that I can feel good about eating. I am excited to be a part of Jamba and, through that partnership, to be bringing a healthy lifestyle brand to the D.C. Metro area that can offer others an easy way to maintain their focus on staying active and eating right.”

Aside from her record-setting tennis career, Venus Williams has achieved a multitude of off-court accomplishments. She earned a degree in fashion design from the Art Institute of Fort Lauderdale, and started her own interior design firm, V Starr Interiors. In 2007, she launched her own athletic clothing line, EleVen. In 2009,  Williams expanded her entrepreneurial muscle, becoming a limited, part-owner of the Miami Dolphins, along with her sister Serena Williams. In 2010, Williams released her first book, “Come to Win” co-written by Kelly E. Carter. It’s not so surprising that Williams would take on yet another business venture.

“This partnership is a perfect match between two brands that are both passionate about creating viable and healthy communities while helping people achieve their lifestyle goals of being more active and eating better,” said James D. White, chairman, president and CEO of Jamba Juice Company. “Regardless of her endeavor, Venus goes after everything with gusto and a motivation to win.”

The terms of the Jamba Juice deal are expected to be finalized by mid June, and the first store is scheduled to open later this summer.

Founded in 1990, Jamba Juice offers health-conscious products, including whole fruit smoothies, fresh squeezed juices, hot beverages, wraps, salads, sandwiches, frozen yogurt, as well as baked goods.

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